In 2008, Nazdar Consulting Services introduced the G7 methodology to the screen and wide format graphic ink jet printing processes as the best way to achieve a common appearance in images when printed on different substrates, using different printing processes. This was a big departure from the existing printing specifications (SNAP, GRACoL, and SWOP) which were specific to the offset printing process on a certain grade of paper.
Bruce Ridge, Director Technical Services at Nazdar Ink Technologies explains: "The G7 methodology is not a print specification as it does not prescribe how to achieve a result, just the result, which in this case is neutral grey balance in the quarter to three quarter tonal areas of an image and a shared neutral appearance. There are two other levels of G7 conformity that can be achieved, Targeted and Colourspace.
"The focus on the grey balance in the quarter to three quarter tonal areas allows flexibility in substrate and ink deviations. This is critical to the screen and ink jet printing processes where the substrate white point can vary tremendously, and the ink hues may vary from the traditional hue targets originally set by offset inks."
IDEAlliance has established a worldwide network of G7 Master Qualified Printing Facilities for the benefit of brand owners and print buyers that want to get printing done in multiple facilities in different geographic locations that yield printing with a common appearance, print consistency, and efficiency. These are the G7 Master Printing Facilities. There are 17 different areas of qualification for G7 printing, with Inkjet Direct to Garment being the newest of these.
Bruce Ridge continues: "The Direct to Garment process of Inkjet printing directly to T-Shirts brings this area of printing in line with all the other processes that reproduce full colour images using subtractive colour inks.
"The work at Nazdar demonstrates that three different DTG printers can all achieve a G7 qualified print."
For further information on the benefits of G7 qualification, or printing to G7 with a DTG printer, contact Nazdar technical service at InkAnswers@nazdar.com
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