The collaboration also sees an R Collective branded e-commerce mailer which is made from environmentally friendly kraft paper and can be easily recycled by the consumer.
Caroline Hughes, senior product line manager, Packaging, Avery Dennison RBIS, said: “What’s special about this collaboration, and our ongoing work with The R Collective team, is our joint focus on reducing waste in the fashion industry. Now it’s a case of looking beyond raw materials and ensuring they are renewable, and looking ahead to assess end of life closely too.”
“We are striving to broaden the solutions we offer via extensive research and development. Making Avery Dennison’s packaging solutions recyclable has been a huge focus, as this is a highly effective way to actively reduce waste and promote circularity.”
“These sustainable packaging innovations are being propelled further by digitization. In this case, the digital element will enable The R Collective to further educate their customers about the important work they’re doing and can be easily accessed via the QR code on the packaging and through the garments’ Digital Labels.”
Christina Dean, founder and CEO of The R Collective said: “Our core focus at The R Collective is finding new ways to actively reduce fashion waste. Our REVIVAL collection is a very exciting moment for us. Not only is it our most commercial collection to date, it will also launch direct-to-consumer and be available to purchase globally.”
“Avery Dennison’s innovative plastic-free garment bag has enabled us to actively reduce waste via our packaging. We’ve enjoyed working closely with the Avery Dennison team to ensure that our brand story is told every step of the way through the Digital Labels and Digital Packaging Solutions. We’ve taken our focus on packaging and shipping one step further and partnered with UPS to achieve carbon-neutral shipping for this collection too.”
This partnership is part of a series of innovation-based collaborations that underscore Avery Dennison’s commitment to a circular apparel supply chain, and support its 2030 sustainability goals.
You can take a look at previous partnerships via this link.