Brother at FESPA 2026: A Successful Showcase of Industrial Innovation
FESPA 2026 proved to be an outstanding success for Brother, as visitors from across the garment decoration and print industries experienced the company’s latest hybrid DTG & DTF technologies and industrial production solutions first-hand.
Throughout the exhibition, Brother demonstrated its established hybrid Direct-to-Garment (DTG) and Direct-to-Film (DTF) systems with the GTXpro, highlighting the flexibility, print quality, and workflow efficiency required in modern production environments.
The booth attracted strong interest from distributors, garment decorators, and print professionals looking to scale production while maintaining consistent quality.
Strong Industry Response to the DTRX Industrial DTF Solution
A major highlight of the exhibition was the live presentation of the DTRX industrial DTF system.
Developed for medium- to high-volume production environments, the DTRX generated significant attention throughout the show and received extremely positive feedback from visitors and production professionals alike.
Attendees were particularly impressed by the combination of high production speed, stable continuous operation, and consistent print quality. Even during demanding demonstrations at elevated production levels, the DTRX maintained outstanding colour consistency and repeatable results — an important factor for professional print providers handling large-scale or brand-sensitive production.
The integrated all-in-one workflow, including adhesive application and curing, also demonstrated clear advantages in reducing operator intervention and simplifying industrial DTF production. Visitors recognised the DTRX as a serious industrial solution designed for businesses seeking reliability, scalability, and long-term production efficiency.
MYZE Receives Prestigious EDP Award for Innovative Software
Another important milestone during FESPA 2026 was the achievement of MYZE with the prestigious EDP Award for innovative software. The award highlights MYZE’s contribution to workflow automation, production management, and intelligent process optimisation within the print industry.
This awared further strengthens Brother’s position not only as a hardware manufacturer, but also as a provider of complete workflow and production solutions for modern print environments. The strong interest in MYZE during the exhibition confirmed the growing demand for smart software solutions that help businesses improve efficiency, transparency, and operational control.
Visitors were also able to experience MYZE live at the booth through the production of personalised cotton bags created during the show. The live workflow demonstration showcased how software integration and customisation can be seamlessly combined to deliver efficient and highly flexible production capabilities.
A Positive Start Together with MUTOH
FESPA 2026 also marked a positive beginning for the future relationship between Brother and MUTOH, with both booths positioned directly opposite each other during the exhibition — a strong symbolic start for a common future and closer collaboration within the industry.
Successful Giveaway and Strong Market Interest
The exhibition competition created excitement throughout the show, with one visitor from Berlin, Germany becoming the happy winner of a GTXpro system. The giveaway highlighted Brother’s commitment to supporting garment decorators and engaging directly with the printing community.
Supporting the FESPA Foundation Brother was also proud to support the FESPA Foundation initiative during the exhibition by donating printed sports shirts for children. This project highlights the positive contribution that printing technology can make to society and reflects Brother’s dedication to supporting meaningful initiatives within the industry.
A Successful FESPA for Brother
FESPA 2026 clearly demonstrated the growing demand for industrial level DTF production, hybrid printing flexibility, and integrated workflow solutions. Brother would like to thank all visitors, partners, distributors, and customers who visited the booth and contributed to a highly successful event.
The company looks forward to continuing to support print professionals with innovative technologies, reliable production systems, and award-winning workflow solutions in the years ahead.