“Although the name stays the same our new identity is innovative, contemporary and professional, adjectives that describes not only our image but the systems we design, manufacture and service.”

Mark Smith, MD of Adelco, added “The logo design represents our digital, modern and adaptable approach to all our products.The circular design represents our global footprint across six continents. The blue has been consistent with Adelco from the very beginning and it is important to keep that element of recognition as well as remembering our heritage.   The new logo provokes a feeling of movement and inspiration and is designed to work across both digital and traditional channels.”

The re-branding includes a top-to-bottom redesign of the logo, graphics, communications and correspondence. Adelco’s new brand assets include a simplified, blue, grey and white logo, along with other visual communications that utilise simple, bold graphics to convey complex solutions in an understandable way.

To learn more about our products in the field of textile printing and drying machines visit us here or on facebook @Adelco.UK