What Are You Doing Wrong?
Laurie Mullaney suggests some steps to help make the print match the proof.
Year
2008
Company
Laurie Mullaney Associates Ltd
Author
Laurie Mullaney
Screen in graphics is losing business to digital.
Many print buyers have no experience of screen and do not have any knowledge of the qualities screen has over its competitors.
Buyers are not specifying screen because they only understand digital.
Many have tried but have been disappointed with the results.
Screen has many advantages over digital but its ultimate failing is the inability of screen to give consistent, repeatable work that matches the proof.
We have tried FOGRA, ISO and many other standards organisations but they have never made screen predictable.
So why go this route? Save money, time and effort - use what is already there.
Correct as necessary at the origination and reproduction stage and be like all the other printing processes.
What Are You Doing Wrong?
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