Understanding The Magic Of Hybrid Print Production
Brian Wolfenden discusses why it's important to blend offset and digital processes
Year
2012
Company
Presstek Inc
Author
Brian Wolfenden
The role of print in the media mix continues to change due, in part, to the increased availability of alternative media, often perceived as less expensive and more effective than print.
Print is by no means dead, and it will continue to play a key role in the communications mix.
However, market changes have manifested themselves in a number of ways that have not necessarily been positive for the printing industry.
Understanding The Magic Of Hybrid Print Production
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