Turning Colour Into Disagreements Into Sales Opportunities

Mike Ruff discusses the importance of colour policies

Year

2013

Company

Nazdar Consulting Services

Author

Mike Ruff

Categories

Market Segment

Automotive

Ceramics

Decor

Discs

Electronics

White Goods

Food

Graphic

Hollow glass

In Mould

Labelling

Packaging

Pharmaceuticals

Security

Flat Glass

Flag & Banner

Flooring

Textile

Credit Cards

Printing Type

Digital

Pad

Flexo

Screen

Subject

Colour

In this article I will document five principles of minimising the chances of print rejects and optimizing situations when a client rejects a print result due to colour.

Turning Colour Into Disagreements Into Sales Opportunities

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