The Insta Ink
Jane Rixon explains why latex ink is the perfect choice for modern customers
Year
2020
Company
HP Inc.
Author
Jane Rixon
The printing market has changed enormously over the last decade.
The rise and rise of online ordering has put more power in the hands of the end user; a customer can purchase a banner for an event or a set of retail window graphics almost as easily as ordering a takeaway.
The plethora of print options is also more accessible to the public, in vibrant (and often filtered) colours.
The Insta Ink
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