Sophie Matthews-Paul assesses the importance of the role played by today's ink-jet technologies
The increase in demand for customisation and versioning, plus better quality, faster throughput, less down-time and easier accountability has now given a solid ground for wide-format digital print in many print environments, including those that are predominantly analogue.
The future won't see an end to traditional processes but it will herald greater diversification across areas where digital print can play a strong practical and economic role across the variable business models that apply to today's industry players.