Seeing The Wood For The Trees
Inkjet is not equivalent to analogue and like-for-like equipment ‘races' are counter-productive. The key to success with inkjet is to use it wisely, believes Richard Darling
Year
2020
Company
Ricoh Europe
Author
Richard Darling
Elon Musk famously shared his thinking around innovation and how he deploys first principles with great success.
He focuses on an indivisible problem, a so-called first principle.
This rigorous process is grounded in Aristotelian thought and given further credibility from the world of physics.
In essence, it means isolating the problem first, then designing a solution second.
Its brilliance is in its simplicity, yet humans, and in particular humans from the inkjet world don't always follow this logic.
Seeing The Wood For The Trees
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