Playing With The Pros
Ulrike André explains how to introduce a brand into a new geographical area
Year
2012
Company
STAHLS' International
Author
Ulrike André
The world is getting smaller.
If something happens in one place of the world the information is distributed - instantaneously - to millions of people with the push of the send/receive button on your computer.
“Going viral” no longer instills fear but is something that, thanks to the power of social media, is something we hope will occur when we launch our latest innovational product.
Playing With The Pros
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