Jon Bultemeyer explores the potential for screen-printing
There is no denying the fact that screen printing is no longer the all-conquering force it once was in the graphical space.
Historically, the process was the only choice for many applications.
But it is being increasingly supplanted by other methods - first and foremost, by digital printing.
Ink manufacturers must make customers and potential partners aware of the advantages of screen-printing.
They must show not only what it can already do, but what it could do in the future.
Screen-printing needs to remain an attractive process, regain lost traction, and - most importantly - become dominant and irreplaceable in new markets.
Innovation is critical to achieving these goals.