Elena Rotzokou, Global EPR Researcher at Ecoveritas, looks at the need for environmental data specialists to improve the printing industry’s impact on sustainability in packaging.
While packaging and printing are separate entities, the former can have a serious impact on the latter. Both are so intricately linked, that trends and legislation affecting one industry will always have a profound effect on the other. Images of plastic packaging piled high in landfills and floating in the oceans have spurred reforms. These include plastic packaging taxes, extended producer responsibility (EPR) and various single-use plastic (SUP) bans. These reforms are not always explicitly targeted at the print industry. However, packaging and label printers should certainly take heed.