NAVIGATING THE NEW NORMAL FOR PRINT
How will a generation of work-from-home zoomers be attracted to work in industrial print, if print philosophy is trapped in a ‘we’ll do it the way we’ve always done it’? Richard Darling from Ricoh Europe poses this question and investigates potential answers
Year
2022
Company
RICOH Europe
Author
Richard Darling
Since lockdown the world has moved straight from social distancing to conflict, from masks to military helmets. Most businesses face challenges of component and labour shortages, inflation and economic stresses, with little time for adaptation. Are these problems from supply shortage or increased demand? Major events, such as pandemics and wars, always trigger and accelerate change. What does this mean for industrial print technology and how should we steer our businesses going forward? How this might evolve is unclear, but there are reasons to be optimistic.