HIGH SPEED SCREEN PRINTING FOR PREMIUM GLASS BOTTLE DECORATION

Screen printing has been ‘re-discovered’ as a tool for producing premium decoration on glass vessels. It has shown growths rates that go above and beyond the average. To position premium products in the highly competitive field of beer and soft drinks, brand owners have rediscovered screen printing as a means of decoration, one that consumers can easily identify as ‘high end’. At the same time, glass manufacturers and decorators are compelled to offer this kind of decoration at the lowest possible price. To make this possible and profitable, glass manufacturers/decorators must use state-ofthe-art equipment.