Each year, billions of garments are printed by screen, but digital conversion rates remain low. According to Helmuth Haas at CHT Germany, this might change significantly with hybrid printing
Consumers simply buy a printed garment without any thought of the technical process it took to make it. This might explain the great success of DTG (direct-to-garment) printing within the B2C (business-to-customer) industry. While numerous end consumers appreciate the results, some of those technical details have not convinced print professionals to implement DTG on a mass scale for their B2B (business-to-business) customers.