Due to its technical and economic benefits, digital printing and, in particular, inkjet, has gained traction as a viable printing method for a wide range of applications. Nicola Penhallow, Publisher of Specialist Printing Worldwide, recently interviewed Dr Thomas Lehnen of Siegwerk. She asked him about the advantages of inkjet printing and its ability to support the ongoing sustainability imperatives in the packaging industry
NP: As inkjet printing continues to grow, there has been an increasing interest in how it can support greater sustainability. Where are we currently?
TL: To answer this, let’s first look at the general advantages inkjet has to offer and address current key trends and challenges in packaging printing. With its print-ondemand (POD) nature and inherent all around flexibility, inkjet printing enables businesses to address market forces.