Digital Cutting For Powerful Packaging
Luca Bartalini examines the communicative function of packaging and explains how, in an increasingly competitive arena, advanced cutting can help to create standout.
Year
2021
Company
Valiani S.r.l.
Author
Luca Bartalini
It is unlikely that anyone would willingly buy an inferior product, even if well packaged; similarly, a consumer would not typically buy, at least on impulse, a quality product in undesirable packaging. Starting from this reflection, we cannot fail to consider packaging as one of the most important aspects that characterises a product.