Digital inkjet printing is a well-established and growing print technology that has had a transformative effect on the textile industry, but there is still a way to go, believes Sylvia Hane.
It is unlikely that anyone would willingly buy an inferior product, even if well packaged; similarly, a consumer would not typically buy, at least on impulse, a quality product in undesirable packaging. Starting from this reflection, we cannot fail to consider packaging as one of the most important aspects that characterises a product.