Powerful Package
Personalised packaging can influence how customers perceive brands. This is particularly important for small businesses, believes Luca Bartalini.
Year
2021
Company
Valiani S.r.l.
Author
Luca Bartalini
Imagine a market where the consumer, passing in front of countless products, has about a tenth of a second of attention per item: the fastest and most immediate way to make the consumer notice a product is through effective packaging. Once the consumer’s attention has been captured with the packaging, this packaging is likely to be associated with the brand and will influence future choice.