Digital printing using pigments keeps the trillion-dollar textile industry in suspense – but when does it take off? The key is to keep a close eye on business pragmatists, advises Helmuth Haas.
Pigments and textiles have been in a love-hate relationship for decades – digital printing simply adding a new chapter to it. The operational benefit of using pigments for digital printing seems straightforward. Print reliability also meets the industry requirement and overall print results match the demands of many textile segments. Still, insiders keep a lookout for the mainstream market to adopt.