Wood You Believe It

Digital printing for the decoration of wood flooring is a relatively new phenomenon. While the market has been traditionally dominated by analogue print methods, things are looking up for digital. The advantages of digital inkjet in this space are manyfold, from meeting the growing consumer demand for increased customisation in the décor space to the production of multiple prototypes within a short turnaround time, boosting manufacturing efficiencies and more. It also eliminates the need for plates, rollers and tooling, and makes the process a more sustainable one. Let’s explore the virtues of digital’s significant role in the future of flooring a little further.