Finishing With A Flourish
Claudio Moffa examines the benefits that inline foiling brings to screen printing embellishment
Year
2019
Company
Sakurai Graphic Systems Corporation
Author
Claudio Moffa
Research has shown that packaging which is printed with laminated graphic finishes has a greater capacity to capture the consumer's imagination and to positively influence the purchasing decision.
The finishing of the printed materials is recognised as a key component of the commercial strength of a product and as a result is a variable to act upon, to increase product penetration in a given market.
This type of finishing process can be achieved through two types of lamination: hot or cold.
In both cases the existing technologies involve pros and cons.
Finishing With A Flourish
Locked Content