A Big Vision
Timo Keersmaekers explains how commercial printers can broaden their business horizons with large format technologies.
Year
2009
Company
Roland DG
Author
Timo Keersmaekers
There are very sound business reasons behind the trend for commercial printers to invest in large format technologies as a complementary technology.
Today's commercial printers are faced with the seemingly perennial challenge of maintaining margins in a marketplace that's extremely competitive and burdened by overcapacity.
However, by partnering with the right manufacturer, commercial printers will find that today's large format technologies offer a cost-effective way for them to broaden their product portfolios and keep more margin in-house………..
A Big Vision
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