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Picture the scenario: you're a screen printer specialising in transfer printing, predominantly working in the promotional market where short runs and quick turnaround are typical.
You secure an order from a client for multipositional branding on a range of ethically sourced garments with a prerequisite that ecoconscious inks are used for decoration.
You are aware of the existence of waterbased and digital systems as potential non-PVC solutions, but there's a potential complication.
Time is of the essence, and you're unaccustomed to the nuances of water-based printing as you've spent the majority of your career working with plastisol inks….