The Importance Of Point-Of-Purchase Beta Testing In Retail
Giacomo Zoppi discusses how to gain in-store traction
Year
2017
Company
Elitron
Author
Giacomo Zoppi
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Software and technology are the enablers to seamlessly achieve the value behind point-of-purchase optimisation.
The question is not “why go for it” - but “when”.
The Importance Of Point-Of-Purchase Beta Testing In Retail
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