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The Importance Of Point-Of-Purchase Beta Testing In Retail


Giacomo Zoppi discusses how to gain in-store traction

Year
2017
Company
Elitron
Author
Giacomo Zoppi
Categories
Printing Type
Digital
Flexo
Pad
Screen
Subject
Future
Market Segment
Packaging

Software and technology are the enablers to seamlessly achieve the value behind point-of-purchase optimisation.

The question is not “why go for it” - but “when”.

The Importance Of Point-Of-Purchase Beta Testing In Retail

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