The Importance Of Point-Of-Purchase Beta Testing In Retail

Giacomo Zoppi discusses how to gain in-store traction

Year

2017

Company

Elitron

Author

Giacomo Zoppi

Categories

Printing Type

Digital

Pad

Flexo

Screen

Subject

Future

Market Segment

Packaging

Software and technology are the enablers to seamlessly achieve the value behind point-of-purchase optimisation.

The question is not “why go for it” - but “when”.

The Importance Of Point-Of-Purchase Beta Testing In Retail

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