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The Importance Of Brand Protection


Christine Lancaster establishes why covert technologies will help in the challenge against counterfeiting

Year
2011
Company
Sun Chemical
Author
Christine Lancaster
Categories
Printing Type
3D
Digital
Flexo
Pad
Screen
Market Segment
3D
Automotive
Credit Cards
Ceramics
Decor
Discs
Electronics
Flag & Banner
Flat Glass
Flooring
Food
Graphic
Hollow glass
In Mould
Labelling
Packaging
Pharmaceuticals
Security
Textile
White Goods

Although you might save money, buying counterfeit goods is a very risky business as you cannot guarantee that the product was made to the right standard, which in turn may mean that the product is both harmful and dangerous.

We consider this in depth.

The Importance Of Brand Protection

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