Strategy Development Against Product Piracy
Peter Paul gives an overview of the planning and development of protective concepts for the prevention of product piracy.
Year
2007
Company
Printcolor Screen AG
Author
Peter Paul
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Criminal plagiarists take possible profit from legal manufacturers and thus the base for innovation and employment, as well as evading any responsibility or liability for products manufactured under the wrong name.
It is no wonder that brand owners are constantly searching for new and better systems to protect their products and brand integrity.
Product packaging, labels or the product itself is usually already printed and coded, so it is a natural step to add suitable elements with an extra security function….
Strategy Development Against Product Piracy
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