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In many a history book we have read the lines ‘The king is dead; long live the king' - the old king dies and the new king is welcomed and becomes the greatest king.
The history and evolution of printing technology and processes could be compared with this premise.
In the solvent printing business this has been happening.
The older ink technologies which were smelly and poor quality, but seen as wonderful during their time, are being replaced with a new generation of inks which are bright, odourless and long lasting.
The question is: “Is solvent the correct technology for the sign-making industry at this moment in time?”