Growing Textile Production In The Visual Communication Industry
Roland Biemans assesses the quality requirements and the possibilities for brand owners, marketeers and print service providers in digital textile application
Year
2011
Company
Hollanders Printing Systems
Author
Roland Biemans
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Today's visual communication industry is rapidly changing.
New print-head technology, ink formulations and fabrics are paving the way to benefit seriously from the improved quality in digital textile printing.
However, the catching up by brand owners, marketeers and print service providers seems to stall because of unclear standards, dubious marketing figures and the drive to over-simplify textile requirements.
Every so often, a strong reminder is essential in order to get the right message across……
Growing Textile Production In The Visual Communication Industry
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