This Article is locked
You will need to login to gain access to the full article.
If you don't have login details and are interested in the articles and magazines we offer, please subscribe below.
Here is a taster of what you can find in the article:
There is no denying the fact that screen printing is no longer the all-conquering force it once was in the graphical space.
Historically, the process was the only choice for many applications.
But it is being increasingly supplanted by other methods - first and foremost, by digital printing.
Ink manufacturers must make customers and potential partners aware of the advantages of screen-printing.
They must show not only what it can already do, but what it could do in the future.
Screen-printing needs to remain an attractive process, regain lost traction, and - most importantly - become dominant and irreplaceable in new markets.
Innovation is critical to achieving these goals.