Emily Bovens from Brother explains why direct to garment printing offers the flexibility, creativity and environmentally-friendly credentials that today’s businesses need to boost profits whilst maintaining sustainable production.
Two topics that you can’t get around in the fashion industry are sustainability and individuality. You want to stand out as a business, but also as an individual from the crowd – and at the same time it is also an important issue not to pollute the environment any further. The solution for this would be to produce smaller print runs and to adapt quickly to changing trends. So now the question is, is it even lucrative or at all possible as a business to produce smaller batch runs and individual unique items? The answer is simple and easy; yes, it is! Let me explain to you how and why.