Powerful Package
Personalised packaging can influence how customers perceive brands. This is particularly important for small businesses, believes Luca Bartalini.
Year
2021
Company
Valiani S.r.l.
Author
Luca Bartalini
Imagine a market where the consumer, passing in front of countless products, has about a tenth of a second of attention per item: the fastest and most immediate way to make the consumer notice a product is through effective packaging. Once the consumer’s attention has been captured with the packaging, this packaging is likely to be associated with the brand and will influence future choice.
Powerful Package
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