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Research has shown that packaging which is printed with laminated graphic finishes has a greater capacity to capture the consumer's imagination and to positively influence the purchasing decision.
The finishing of the printed materials is recognised as a key component of the commercial strength of a product and as a result is a variable to act upon, to increase product penetration in a given market.
This type of finishing process can be achieved through two types of lamination: hot or cold.
In both cases the existing technologies involve pros and cons.