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According to recent surveys, around half of all purchase decisions are made right at the point-of-sale.
This being the case, why does a lot of retail shopping space still operate, at first glance, as if the growing demand for individualised and local products has left it unaffected? The merchandise has been around for a long time; just about every supermarket carries food items which are produced locally or under multiple seals of approval.
The problem is that, all too frequently, they just are not noticed.
Many brand owners still have corrugated packaging and displays produced in large batches using analogue printing methods for financial reasons.
The fact that end consumers notice this less and less was already evident before German department store chains started feeling the effects of the latest economic crisis.