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Since most readers of this article have grown up fully immersed in our (relatively) free-market economic model, there is a natural tendency to take for granted the particular elements of the formula that coalesce to make sense of what we consider valuable - that consideration being the very root of what drives much of the western world's particular brand of free enterprise.
That “the consumer determines value” - and not the producers of goods as in competing economic models, is the touch-stone that binds us.
Those commercial enterprises which are intentional about respecting that fact, and behaving accordingly, are at a distinct competitive advantage compared to those that are not.