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Cost Versus Price Versus Value


An evaluation of why these three elements can cause friction in today's screen-printing environments.

Year
2014
Company
IKONICS Corporation
Author
Parnell Thill
Categories
Market Segment
3D
Automotive
Credit Cards
Ceramics
Decor
Discs
Electronics
Flag & Banner
Flat Glass
Flooring
Food
Graphic
Hollow glass
In Mould
Labelling
Packaging
Pharmaceuticals
Security
Textile
White Goods
Printing Type
Screen
Subject
Emulsion

Since most readers of this article have grown up fully immersed in our (relatively) free-market economic model, there is a natural tendency to take for granted the particular elements of the formula that coalesce to make sense of what we consider valuable - that consideration being the very root of what drives much of the western world's particular brand of free enterprise.

That “the consumer determines value” - and not the producers of goods as in competing economic models, is the touch-stone that binds us.

Those commercial enterprises which are intentional about respecting that fact, and behaving accordingly, are at a distinct competitive advantage compared to those that are not.

Cost Versus Price Versus Value

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